Citronella Essential Oil Refining Business Development Strategy (Citronella essential oil) Case Study: Pandawa Pilangsari Cooperative, Majalengka Regency
DOI:
https://doi.org/10.35706/agrimanex.v3i2.8682Abstract
Citronella oil is one of the essential oil commodities that has high market potential and many benefits. The Pandawa Pilangsari Cooperative of Majalengka Regency is a company that develops a business of refining citronella oil. The production of citronella oil at the Pandawa Pilangsari Cooperative in 2022 has increased and decreased due to the shortage of raw materials.. The purpose of this study is to analyze business processes and business models to obtain alternative business development strategies. This research uses a method to create a new business strategy, namely SWOT analysis. The results of this study show the business position in the swot quadrant I diagram, namely with an IFAS value of 3.02 and an EFAS value of 3.22 with the results of supporting an aggressive strategy. In perfecting the business of the Pandawa Pilangsari Cooperative, it implements the Strengths-Opportunities (S-O) strategy.
Downloads
References
Bima, P. S. (2021). STRATEGI PENGEMBANGAN USAHA INDUSTRI KECILDENGAN PENDEKATAN BUSINESS MODEL CANVAS MENURUT PERSPEKTIF EKONOMI ISLAM (Studi …. http://repository.radenintan.ac.id/16868/%0Ahttp://repository.radenintan.ac.id/16868/1/PERPUS PUSAT BAB 1 DAN 2.pdf
Direktorat Jenderal Perkebunan. 2013. Buku Tanaman Semusim.
Farah Nabila, dan Nurmalina. 2019. Analisis Kelayakan Usaha Minyak Serai Wangi Pada Kondisi Risiko (Studi Kasus PT. Musim Panen Harmonis). Agribusiness Forum (Vol 9 No 2, September 2019) hal 143-159 ISSN 2252-5491, E-ISSN 2656-4599
Feradhita. 2021. Penjelasan Aspek Pasar dan Pemasaran dalam Studi Kelayakan Bisnis. (logique.co.id). Diakses 8 Desember 2022.
Hariyono., dan Vidya Trihastuti. 2021. Prospek Agribisnis Penyulingan Serai Wangi Menjadi Minyak Atsiri Di Desa Tanah Merah Kecamatan Belitang Madang Raya Kabupaten OKU Timur. ISSN 2776-0022
Mustamin Y. 2015. Pengembangan Minyak Atsiri Tumbuhan Indonesia sebagai Potensi Peningkatan Nilai Ekonomi. [jurnal]. Bogor (ID): Institut Pertanian Bogor.
Osterwalder A, dan Pigneur Y. 2017. Business Model Generation. Jakarta (ID) : PT. Elex Media Komputindo.
Rahayu, A. 2019. Strategi Pengembangan Usaha Buah Nusantara Di PT Hapasi Platinum Sinergi Dengan Pendekatan Business Model Canvas. Skripsi. Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor.
Rangkuti, F. 2017. Teknik membedah kasus bisnis analisis swot cara, perhitungan bobot, rating dan ocai. Jakarta: Gramedia Pustaka Utama.
Robi C, 2019. Budidaya Serai Wangi
Taufiq, M.N., Hidayatullah, A dan Zuraida A. 2021. Analisis usaha penyulingan minyak atsiri sereh wangi di desa teluk kepayang kecamatan kusan hulu kabupaten tanah bumbu (studi kasus pada usaha penyulingan minyak atsiri bapak basaludin salem). Jurnal Pertanian, 2020.
Tim PPM Manajemen. 2012. Business Model Canvas : Penerapan di Indonesia. Jakarta (ID) : PPM.
Tora, N. 2013. Klasifikasi dan Morfologi Tanaman Serai.
