The Effect of Fear of Missing Out (Fomo) On Purchase Decision Mediated by Price Perception and Perceived Quality: A Study on Store Lovable
Kata Kunci:
Fear of Missing Out (FOMO), Price Perception, Perceived Quality, Purchase DecisionAbstrak
In today's digital era, the fashion retail industry in Indonesia is experiencing rapid growth alongside the increasing use of social media and online shopping platforms. These conditions have fueled the emergence of the Fear of Missing Out (FOMO) phenomenon, which influences consumer behavior in making purchasing decisions, particularly regarding fashion products. The approach used in this research is a quantitative method. The sample consisted of 129 respondents, all of whom are customers of Store Lovable Jepara. The SEM–PLS method was applied to analyze the data, utilizing SmartPLS 4.0 software. To determine the study's findings, model testing and hypothesis testing were performed. The test results show that all research instruments have met the established eligibility criteria, thereby enabling them to measure the research variables accurately and consistently. Consequently, the research model is suitable for analyzing the relationships among the variables under study. The results also highlight that purchasing decisions are significantly influenced by FOMO in a positive direction. Additionally, FOMO contributes positively and significantly to shaping both consumers’ price perceptions and their perceived quality. Furthermore, price perception and perceived quality hold a significant role in determining purchasing decisions and act as intervening variables in explaining the link between FOMO and purchasing decisions. These results indicate that fashion consumers' involves the integration of emotional influences and rational considerations.
Unduhan
Referensi
Ajzen, I. J. O. B., & H. D. (1991). The theory of planned behavior. 50(2), 179–211.
Ali, A. J. J. D. E., & Bisnis. (2012). The Influence of Product Quality and Customer Service on Customer Care and Marketing Performance in the Furniture Industry in Jepara. 9(1).
Anwar, M., & Andrean, D. (2021). The effect of perceived quality, brand image, and price perception on purchase decision. Paper presented at the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020).
Aryasa, F., & Roosdhani, M. J. K. J. I. M. (2024). The Effect of Price Discounts, Content Marketing, and Live Streaming on Purchase Decisions on TikTok@Ainafashion.id. 5(2), 69-80.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In Modern methods for business research (pp. 295–336): Psychology Press.
Creswell, J. W. (2009). Research designs: Qualitative, quantitative, and mixed methods approaches.
Dawes, J. J. I. J. O. M. R. (2008). Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point, and 10-point scales. 50(1), 61–104.
Dempsey, A. E., O'Brien, K. D., Tiamiyu, M. F., & Elhai, J. D. J. A. B. R. (2019). Fear of missing out (FoMO) and rumination mediate relations between social anxiety and problematic Facebook use. 9, 100150.
Eitan, T., & Gazit, T. J. O. I. R. (2024). The “here and now” effect: JoMO, FoMO, and the well-being of social media users.
Etikan, I., Musa, S. A., Alkassim, R. S. J. A. J. O. T., & Statistics, A. (2016). Comparison of convenience sampling and purposive sampling. 5(1), 1–4.
Fornell, C., & Larcker, D. F. J. J. O. M. R. (1981). Evaluating structural equation models with unobservable variables and measurement error. 18(1), 39–50.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. J. E. B. R. (2019). When to use and how to report the results of PLS- SEM. 31(1), 2–24.
Hidayat, R., Menhard, M., Charli, C. O., Masnum, A., Hartoyo, B. J. D. I. J. o. E., Finance, & Accounting. (2023). Determination of Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review). 4(1).
Holte, A. J., & Ferraro, F. R. J. C. i. H. B. (2020). Anxious, bored, and (maybe) missing out: Evaluation of anxiety attachment, boredom proneness, and fear of missing out (FoMO). 112, 106465.
Holte, A. J. J. T., & Reports, I. (2023). The State Fear of Missing Out Inventory: Development and validation. 10, 100055.
Huda, N., & Apriliani, A. J. J. E. D. (2025). THE EFFECT OF PRICE, PRODUCT DESIGN, AND WORD OF MOUTH ON PURCHASE DECISIONS FOR UWINFLY ELECTRIC BICYCLES IN JEPARA. 8(3), 1367-1380.
Komaryatin, N. J. J. D. E., & Bisnis. (2009). The Influence of Television Advertising and Product Attributes on Consumer Purchase Decisions. 6(2).
Noor, M. N. M., Masuod, M. S., Said, A.-M. A., Kamaruzaman, I. F., & Mustafa, M. A. J. A. S. S. (2016). Understanding Consumers and Green Product Purchase Decisions in Malaysia: A Structural Equation Modeling-Partial Least Squares (SEM- PLS) Approach. 12(9), 1–51.
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. J. C. i. h. b. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. 29(4), 1841–1848.
Rizky, F. D., & Roosdhani, M. R. J. R. J. I. M. (2025). The Effect of Product Quality on Purchase Decisions Mediated by Customer Experience and Brand Trust in Skintific Products. 14(1), 30-46.
Roosdhani, M. R., Komaryatin, N., Arifin, S., Ali, A., & Huda, N. J. J. E. D. (2024). From Likes to Rides: How Social Media Marketing Activities Influence Purchase Decisions in Bus Services. 7(2), 913-929.
Sudirjo, F. J. J. M. (2021). Social media, consumer motivation, and consumer purchase decision for fashion consumers in Semarang District. 12(1), 78-92.
Suhaily, L., & Darmoyo, S. J. J. M. (2017). The Effect of Product Quality, Perceived Price, and Brand Image on Purchase Decisions Mediated by Customer Trust (A Study on Japanese Brand Electronic Products). 21(2), 179-194.
Tandon, A., Dhir, A., Almugren, I., AlNemer, G. N., & Mäntymäki, M. J. I. R. (2021). Fear of missing out (FoMO) among social media users: a systematic literature review, synthesis, and framework for future research. 31(3), 782–821.
Tandon, A., Dhir, A., Talwar, S., Kaur, P., Mäntymäki, M. J. T. F., & Change, S. (2022). Social media-induced fear of missing out (FoMO) and phubbing: Behavioral, relational, and psychological outcomes. 174, 121149.
Wachyuni, S. S., Namira, S., Respati, R. D., & Teviningrum, S. J. J. B. H. (2024). The Phenomenon of Fear of Missing Out (FOMO) on Purchase Decisions at the
